Privacy Policy

Vexana is the data controller for the personal information collected through our website and advertising. If you have questions about privacy or wish to exercise your rights, please contact us at vexana@vexana.is.

When you fill out a form with us, for example to book a meeting, request a conversation, or sign up for our mailing list, we collect the information you provide yourself, which may include:

• Name
• Email address
• Phone number
• Information about your business and what you're looking for

Some of these forms may be presented through advertising on social media platforms such as Meta (Facebook and Instagram). In addition, technical information such as your IP address and browser type is collected automatically when you visit our website. Information about how you use the site and how you respond to our advertising is collected through cookies and similar technologies only if you accept analytics or marketing cookies.

We use your personal information to:

• Contact you and respond to inquiries
• Schedule and hold meetings you have requested
• Provide you with information about our services
• Send you marketing material and newsletters, if you have given specific consent for this
• Improve our website and marketing
• Fulfill legal obligations where applicable

We process this information based on your consent and our legitimate interest in communicating with potential clients.

If you give us specific consent, for example by checking a consent box on a form, we may send you marketing emails such as newsletters, practical tips, and information about our services. This processing is based solely on your consent.

You can withdraw your consent and unsubscribe from the mailing list at any time, either by clicking the “unsubscribe” link included at the bottom of every marketing email, or by emailing us at vexana@vexana.is. Withdrawing consent does not affect the lawfulness of processing carried out before the consent was withdrawn.

We never sell your personal information. We may share information with service providers who assist us with our operations, for example:

• Email and communication systems
• Email marketing platforms we use to send newsletters and marketing emails
• Advertising and analytics services, such as Meta and Google (only if you accept the relevant cookies)
• Booking and customer relationship management (CRM) systems

These parties process the information solely on our behalf and under agreements that ensure its protection.

We retain your personal information for as long as necessary to fulfill the purposes described above, or as long as required by law. If you are subscribed to our mailing list, we retain your information until you unsubscribe or withdraw your consent. When the information is no longer needed, we delete it securely.

Under data protection law (Icelandic Act No. 90/2018 and the General Data Protection Regulation, GDPR), you have the right to:

• Obtain information about what data we hold about you
• Have your data corrected if it is inaccurate
• Request that your data be deleted
• Restrict or object to the processing of your data
• Withdraw your consent at any time
• Lodge a complaint with the Icelandic Data Protection Authority (personuvernd.is)

To exercise your rights, please contact us at vexana@vexana.is.

Our website uses a small number of cookies. We group them into three categories. Necessary cookies are always active. Analytics and marketing cookies are switched off by default and are only used if you accept them, in line with data protection law and the Icelandic Electronic Communications Act No. 70/2022. The tools named in the table are only enabled after you accept the relevant category.

You can change or withdraw your consent at any time, as easily as you gave it, with the button below or the “Cookie settings” link at the bottom of every page. If you withdraw, we stop using the optional tools and delete the cookies we are able to remove from the website. Cookies that other parties set on their own domains can be removed in your browser settings.

Cookie settings

Your choice is stored only in your browser, in the cookie named above, together with the date, the version of this notice and the language. We do not link it to your name or IP address. If you clear your cookies, we will ask you again. We also ask again after 6 months, or if the cookies we use change materially.

We use Vercel Web Analytics to see aggregated visit statistics. It does not use cookies, does not store information on your device and does not track you across websites. We also use it to count anonymously how many visitors accept or reject cookies: only the choice made, the date and the language are recorded, with no IP address, identifiers or cookies.

When you book a meeting, the booking window is loaded from Calendly, and when you send a contact form it is processed by Formspree. These providers have their own privacy and cookie policies.

You can also manage cookies in your browser settings.

We may update this privacy policy from time to time. The latest version is always available on our website, and the date of the most recent update appears at the top.

If you have questions about our privacy policy or how we handle personal information, please contact us at vexana@vexana.is.